Lottery is one of the most common games people play to try to win big money. It’s not just about the money, though – it’s about the inextricable human impulse to gamble. It’s also about dangling the promise of instant riches in a world with limited social mobility. And, of course, it’s a business, and businesses seek to maximize revenues.

Many people choose their lottery numbers based on birthdays or other significant dates. But this strategy can be dangerous because it makes you more likely to share your prize with others who pick the same numbers, according to Harvard statistics professor Mark Glickman. Instead, he recommends choosing random numbers or buying Quick Picks.

Another thing you should keep in mind is that just because you’ve played your lucky numbers a thousand times doesn’t mean they will hold up. A random person at Hawthorne’s Blue Bird Liquors could buy a ticket and match your numbers, leaving you with nothing.

In addition, it’s a good idea to stick with even or odd numbers rather than combinations of both. Studies show that even and odd numbers have a higher chance of being drawn than combinations of both. Finally, don’t buy all the same numbers every time – only 3% of winning numbers have been all even or all odd. Instead, mix it up and use different numbers each time you play the lottery. This way you can increase your chances of getting the best combination and winning the prize!